Starbucks
Miami, Florida
1717 North Bayshore Drive
National Branding
2023
Greg Sausaman, is also the author of “Inside the Box; the power of complementary branding”, Greg shares real world practical insight and skills to successfully combine brands.
For this Miami Starbucks location, we sought to merge the motifs and iconism of the national brand to that of The Grand; an icon in itself, built in 1986 and designed by the Atlanta architectural firm, Toombs, Amisano, and Wells.
The interiors employed fluted wood millwork, pink terrazzo, and streamline-modernity ceilings formed into a massing that was informed by the function and efficiency of QSR. Interior illumination was carefully calculated to render the maximum effect of warmth and energy associated with the brand’s coffee.
Project Team
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Christopher Muchow
Assoc. -
Angela A. Anzola
Assoc. -
Wm. H. Arthur IV, AIA, NCARB
Architect of Record