Dreamer Juice

Miami Beach
Restuarant

2017

Designing Dreamer Juice in Miami Beach was a task to capture a lifestyle as it was about creating a storefront. Our vision for the owner, Adile was to deliver a crafted space to her that embodied health, wellness, carnival and aspiration—an environment where people could set the rhythm of their day.

Miami Beach has its own architectural language: bright, bold, and confident, with a storied Art Deco past that thrives alongside modern luxury. We sought to balance these influences by creating a design that felt fresh and contemporary, while subtly paying tribute to the Miami Beach’s colorful heritage.

Pastel tones were carefully introduced into the palette—muted aquas, soft corals, and clean whites—to echo the beachside landscape and Miami’s iconic architecture. These hues set the stage for the natural vibrancy of the juices themselves, allowing product packaging to take visual center stage.

The layout was designed around movement and flow with major priority on the prep areas. We wanted the space to feel intuitive, like the act of walking into a beach-front plant nursery rather than standing in line at a counter. The juicing stations were positioned as performance zones, where preparation is visible and transparent, offering trust and explanation of the preparation process. Seating was intentionally limited, encouraging a culture of grab-and-go energy, while still offering a few comfortable nooks for those who needed to linger.

Materiality played a critical role in the design. We incorporated natural woods, concrete, and greenery to establish a connection with wellness and sustainability. Light-filled interiors, achieved through back-lit openings in the ceiling and strategically placed mirrors, enhance the feeling of openness and invite the Miami sun to be part of the experience.

At night, subtle lighting shifts the atmosphere toward something more intimate—dreamlike, true to the brand’s name.

Project Team

  • Yailyn O. Barrera, AIA
    Designer

  • Wm. H. Arthur IV, AIA, NCARB
    Architect of Record

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